Note: This post is an excerpt from our newsletter article entitled “Introducing the Impact Generation Culture Wall: Fourteen Core Beliefs at the Heart of the Impact Generation.”
Introduction
This is one of the central pillars of an Impact Business, which I talk about it in our manifesto. I will summarize the main points.
World building comes to us from cinema and literature. There, directors and authors dream up “worlds” where characters play a role in a scripted narrative. Each world has a culture, rules, stories, characters, and a physical environment.
You Must Build a World
When applied to your business, it means that you begin to think of your brand not just as a business but as a world.
Your world is a reflection of you, and your tastes, personality, passions, interests, and craft. This affirms another maxim of our culture wall which is, the personal is the universal.
You create the culture, vibe, narratives, and physical / digital spaces for your world. Then you fill those places with the cool things that appeal to you. Finally, you invite others to join you in the experiences that you create for them.
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Click the link to read the entire article => “Introducing the Impact Generation Culture Wall: Fourteen Core Beliefs at the Heart of the Impact Generation.”